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Archive for July, 2008

Jobs – Rise of Graphic Designers

Tuesday, July 29th, 2008

Graphic design is quite an essential tool for people who are involved into marketing and advertising. To further emphasize this point, you only have to look around you to see that the presence of graphic design is everywhere – from the logo in the pen you are using to the images being displayed on your computer screen. For as long as there exists goods and services that are being offered to the consuming public, there will be a need for graphic designers. Graphic designers are responsible for creating the image that appeals to the consumers.

The job of a graphic designer requires that your creative juices are continually churning out new ideas and concepts. However, though the creative aspect of the work will depend largely on you, discussing the product or service with your client is equally important. You necessarily will need the requirements of your customer before coming up with your graphic design be it a logo, a brochure, a pamphlet, among others. The approval of said client is likewise needed before finalizing the design. The graphic designer has the luxury of choosing whether he wants to keep a full time job or go part time or do freelance work. The latter option presents more flexibility although the advantage of having a regular job provides you with a steady stream of income.

Working Effectively and Efficiently With Your Graphic Designer

Wednesday, July 9th, 2008

The purpose of the graphic designer has always been to use words and pictures to convey information. The graphic designer is an artist, but his or her artistry is directed toward a specific purpose. In the world of fine arts, the artist may create something that serves no purpose. Art can exist just for the sake of art or for the sake of beauty. Graphic design implies purpose, however, and the graphic artist has the responsibility to use his talent to accomplish that purpose.

The graphic designer today is usually going to be working for a client. This is true even if the designer is his own client. The point is that someone has an objective that they want to be accomplished and the graphic designer needs to direct his talent to achieving the object. In some ways, this limits the graphic designer, but it is necessary to satisfy the objective of graphic design which is to convey certain information.